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We will reach the era in which authenticity will be a new scarcity. We no longer compete for screen time, we compete for meaning. Meaning cannot be generated, it has to be felt. 90% of digital content can at least be generated by AI, that includes movies, news articles, photo albums, fake influencers…


Gerd Leonhard is a German futurist and humanist known for his reflections on the impact of technology on society and digital ethics. He has written several books, such as Technology vs. Humanity, where he explores the clash between technological advancement and human values. He is also a prominent speaker and has worked with companies such as Google, Nestlé and the BBC.

If you want to learn more about his career and thought, you can check out his biography on Wikipedia, his website futuristgerd.com or read one of his recent interviews on the future of artificial intelligence and global collaboration.


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José Esteban Gabarda Balaguer se ha desempeñado como Director de una Agencia de Desarrollo, destacándose por su liderazgo con visión estratégica. Como fundador y director de la Plataforma OSICO, impulsa un espacio innovador para el análisis y la colaboración frente a los principales desafíos sociales. Su enfoque integra la inteligencia colectiva, el pensamiento circular y sistémico, junto con la innovación social, como herramientas para promover un desarrollo sostenible y equitativo. Es Licenciado en Derecho y Doctor en Comunicación Audiovisual por la Universidad Complutense de Madrid.